Pattern Design

Resources and tutorials about seamless patterns, surface design, textile graphics and decorative pattern collections.

Illustration Pattern Design

How a Single Cupcake Illustration Becomes an Endless Seamless Pattern

Two designers can start with the exact same cupcake illustration — same colors, same linework, same charm — and end up with completely different results the moment they try to turn it into a seamless pattern for packaging. One version tiles cleanly across a box, a ribbon, a sheet of stickers, disappearing into one continuous, […]

Prof.Alex · Jul 22, 2026
Branding Pattern Design

The Donut Branding Mistakes That Make Every Bakery Look the Same

Scroll through the Instagram feed of twenty different bakeries and dessert shops, and something odd happens: after the first ten, they start blurring together. Different names, different cities, sometimes wildly different price points — and yet the donut branding — illustrations, packaging, the little pattern in the background of every third post — all feels […]

Prof.Alex · Jul 22, 2026